Why the Pop-Up Display was the right choice for IT & business solution specialist, Intelligence Limited

Intelligence Limited provides innovative and cost-effective solutions to business problems and strategy issues. They help customers analyse their position, understand their market and advise on shaping their future direction. Intelligence subsequently develop change programmes to develop manage their clients’ systems, help communicate their message and monitor the results.

Intelligence selected the TFM&A exhibition at Earls Court in London to promote the latest in their line of innovative software products, ibInsight™. The event attracts professionals involved in marketing and advertising, so whilst Intelligence had an offering that is directly relevant to that market they needed to make sure, as a first time exhibitor, they had the right presentation to communicate their message.

Challenge:

Exhibiting within a 3 x 3m shell scheme space, graphics were needed to play a significant part in attracting attention and conveying the key messages. An area to demonstrate software had to be incorporated into the stand design.

In order to maximise their budget and effectiveness from the event, Intelligence wanted to re-use the graphics for future participation at trade shows as well as for internal presentations.

Travelling from the Isle of Man to London by car also meant the display had to be portable, lightweight and easy to manage.

Solution:

Kathie Spooner at Intelligence invited GForce Limited to provide a display stand that ticked all the right boxes. Choosing GForce meant that Kathie and her team could be confident that the product would be of a high quality and the service would be smooth and trouble-free because of the amount of experience, knowledge and guidance GForce is able to provide.

Intelligence Case Study

The final exhibition stand solution was a Graphic Pop-Up Display with a case to counter kit and table-top. It looked fantastic and enabled Intelligence to get the absolute best from the show in terms of the experience they acquired and in the quality and quantity of leads they achieved.

Kathie Spooner of Intelligence summarised the benefits of the display

The pop-up exhibition stand is portable for ease of transportation in a car – the whole stand, including graphics, fits neatly into its own transport case
The modular stand design meant it was quick and simple to assemble – the pop-up frame literally pops up, expanding to provide a back-drop within the exhibiting space
Graphics were striking to attract visitor attention – graphics hang effortlessly onto the pop-up frame with the whole display being assembled in just a few minutes
A branded case-to-counter kit provided the ideal solution for a laptop demonstration of the software – the transport case doubles as a counter with a branded graphic wrap to hide the case, add a hinged table-top and the demo unit is complete

The modular design of the pop-up display chosen by Intelligence means it can grow and evolve with their exhibiting needs. Graphics can be easily replaced or a second set added in the future to support further product developments. For events where a larger display is required, the frame can be easily extended and further graphics added.

“We were delighted with the support and guidance provided by GForce.” said Kathie Spooner of Intelligence. “The service and attention to detail received from GForce was excellent and allowed us to concentrate on other aspects of arrangements for the exhibition. The quality of the pop up display and visual impact of the graphics was exactly what we wanted and we know we will be able to reuse and develop the stand as required.”