Exhibitor Stand Staff Training

Why is exhibitor stand staff training important?
80 – 90% of the success of the stand is down to the performance of your exhibition stand staff. How your stand staff behave, stay motivated, engage and interact with visitors has a direct impact on your overall performance.

It’s also important to plan your participation, promote your presence and develop lead management, follow up and evaluation processes.

GForce can help you maximise the investment of your show budget by providing two levels of exhibitor training:

Workshops which will help you with:

• Pre-show planning
• Pre-show promotions - direct mail, PR, advertising, sponsorship, email and web, promotional items and incentives
• Pre-show stand staff training
• At-show stand briefings and lead management
• At-show promotions
• Post-show follow up procedures and promotions

Bespoke workshops for individual companies designed to develop your stand staff

• These workshops focus to your specific exhibiting objectives and during the workshop we develop strategies for your stand staff to use to maximise their personal performance on your exhibition stand

To find out more about Exhibitor Stand Staff Training workshops call GForce now on 01624 665770. Our forthcoming Workshop dates are on the right.

GForce works with Marketingesp Limited - a specialist exhibition marketing company providing advice, guidance and/or practical implementation of your pre-show, at-show and post-show marketing activities. These include co-ordinated direct marketing campaigns, email marketing, public relations, promotional incentives and show literature.

"We work with exhibitors to help them make the absolute most from their exhibiting experience - to make it rewarding, profitable and enjoyable. We work alongside you providing consultancy and guidance on promoting your exhibiting presence by developing strategies to increase footfall to your stand. We also help with identifying post-show marketing activities to your leads and contacts." Emma Swales, Director, Marketingesp Limited.

Research has shown that companies who conduct a pre-show marketing campaign can increase visitor footfall to their stand by up to 40%. GForce and Marketingesp can show you how.