Monthly Archives

September 2016

To buy or to rent – how to decide the best exhibition stand solution

By | Exhibition Stand Rental | No Comments

Choosing whether you buy your exhibition stand or rent it is an important decision and needs to be based on your exhibition programme and overall marketing strategy.

GForce has considerable knowledge and experience of advising exhibitors on the best solution for their needs. Read our case studies to see how the interplay of consultancy, project management, design, specification and supply brought together the best solution for each featured client.

We have in rental stock a range of portable displays, pop-up displays and modular stand components.

Renting an exhibition stand is often the right decision when:

  • You have two exhibitions at the same time but only one exhibition stand.
  • Renting an exhibition stand or portable display stand is a perfect solution
  • Your budget won’t stretch to buying an exhibition stand but you don’t want to compromise on design or impact – an exhibition stand rental provides the perfect cost-effective solution
  • You have a one-off event or you want to try exhibiting but you don’t want to commit to the purchase of an exhibition stand or portable display system – renting a modular exhibition stand is the cost-effective solution
  • You’re exhibiting internationally – a rental exhibition stand from GForce and installed by one of our global service partners makes international exhibiting easy, trouble-free and cost-effective

To find out more or to discuss your modular exhibition stand rental or portable display rental requirements call GForce now on 01624 665770 or email us.

“As exhibitors at the Southern and Royal Agricultural Shows, we wanted a professional display system to showcase our property details – but would realistically only use it for 4 days in the year due to our online status. We were reluctant to purchase on this basis but found out we could hire exactly what we needed locally for a very reasonable daily rate. Delivery was free and Greg took the time to demonstrate how quickly and easily the assembly process was, he even visited us at the shows to make sure everything was set up correctly. After the events he called to collect – saving us precious time.

Needless to say we have next years’ dates booked in advance and look forward to seeing which display Greg has lined up for us this time.”

Richard & Lisa Quayle, Quayles Online Estate Agency

Benefits of renting your exhibition stand or portable display:

  • Budget control
  • Availability of rental stock enables you to attend last minute events, additional events or simultaneous events
  • Choice of display systems allows you to mix and match your stand depending on your needs
  • Enlarge your existing exhibition stand with an additional rental display when your space requirements are bigger

Exhibition graphics are your silent salesperson

By | Exhibition Graphics | No Comments

Exhibiting is a tough environment. Designing and creating your exhibition stand is only part of the process. Without exhibition graphics your stand is just a shell.

You’ve invested time and money in your brand and corporate identity. Now is the time to make it work hard for you.

Your exhibition graphics need to be considered at the same time as the exhibition stand design. Don’t leave it as an after-thought. Your exhibition graphics are an integral part of your show objectives, marketing strategy, key exhibition message and exhibition stand design.

Visitor communication with you starts 20 feet from your exhibition stand. Visitors look at the stand, your stand staff and your exhibition graphics to help them decide to stop or keep on walking. Graphics are a crucial part of this process.

GForce understands the importance of designing your exhibition graphics at the same time as your stand. Our graphic designers specialise in designing and producing graphics for exhibition stands and portable displays. Our project management experience means we understand the complexities of pulling together all elements of your exhibition stand on time and to budget.

For more information or to discuss your exhibition stand graphics call GForce now on 01624 665770 or email us here.

  • Make it easy for visitors to find you and to understand your message.
  • Position your branding high for visibility
  • Think about the use of colour
  • Use images that attract visitors
  • Create visibility for key messages by placing them above head height
  • Keep copy to a minimum – who can read it at 20 feet?
  • Use case studies or benefit led copy to hold the visitor’s attention while you finish talking to a previous visitor